Looking for cruelty-free and vegan brands that DON’T test on animals? Don’t worry, Vegan Rabbit has the strictest cruelty-free standard on the internet.
ALL brands on this list are 100% vegan and 100% cruelty-free (including their parent company). If you’re tired of wading through other popular lists of “cruelty-free” companies which still include brands whose parent company tests on animals or who sell products that aren’t vegan, you’ve just found the one and only cruelty-free list you’ll ever need.
This list is LONG. You might want to try sorting by category or product.
VEGAN RABBIT STANDARD:
- 100% VEGAN PRODUCT LINE (NO animal-derived ingredients)
- 100% CRUELTY-FREE
- NO animal testing for finished products
- NO animal testing for ingredients
- NO selling in mainland China
- MUST be certified by Leaping Bunny
- 100% VEGAN & CRUELTY-FREE PARENT COMPANY (if they have one)
How to Use This List
COMPANIES AND BRANDS ON THIS LIST SHOULD BE YOUR FIRST CHOICE WHEN SHOPPING.
If you’re in a location where finding the companies and brands on this list is impossible in stores, try purchasing from these companies using delivery through their website.
(*This page has a small amount of affiliate links that help me keep Vegan Rabbit updated on a regular basis — I’m just one person and it’s a lot of time and work! I do not use Amazon’s affiliate program as I find their business practices to be unethical.)
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Don’t see a company or brand you think belongs on this list?
See a list of companies and brands that didn’t make my cruelty-free list (and the reasons why), despite being listed as “cruelty-free” elsewhere.
More Ways to Make a Difference
Here are some more ways to maximize your impact and be ethically consistent:
Go Meat-Free
Go Dairy-Free
Go Egg-Free
Mary Kay needs to be added to the list of animal cruelty free companies.
Hey Kristen,
Unfortunately, Mary Kay does test on animals where required by law and they sell products in China. They are not cruelty-free, sadly.
Produits étrangers
Pacifica cosmetics is cruelty free and vegan, why isn’t it on your list? Am I missing something?
Pacifica Cosmetics isn’t currently certified by Leaping Bunny, which is a qualification for inclusion on this list. For info on why Leaping Bunny certification is so important click here.
No 7 doesn’t do animal testing.
If they’re not on the Leaping Bunny list, they don’t pass the first round of qualifications to make it onto my blog. Please see the top of this page for more information.
Additionally, pulled from their FAQ page: “Some No7 products may contain ingredients that are derived from animals, however these ingredients are clearly marked on the packaging. For example, ingredients such as Beeswax, Silk Powder, Lanolin and Carmine (which can be identified under ingredient name CI75470). We would advise customers to ask about specific products if concerned. Aside from Carmine, materials are classed as ‘animal unharmed’ – ie the animal is not harmed when obtaining the material.”
They are NOT a cruelty-free company.
Please read before commenting next time. Thanks.
Ouch!
Alba botanica isn’t on the list but it has the leaping bunny logo
Alba Botanica uses bee-derived ingredients (such as honey and beeswax) in at least 3 of their products. They aren’t vegan so they can’t be included on my list. Brands must meet all the qualifications outlined at the top of the page in order to the worthy of inclusion.
I meant to add that alba is listed on the leaping app as cruelty free
If being included on my list was as simple as being listed on the Leaping Bunny app, why should I make my own list at all? It would be redundant and a big waste of time for all of us. What makes my list different is my Vegan Rabbit Standard listed at the very beginning of this page (please go read it).
Being included on the Leaping Bunny list is only one item of a list of qualifications which companies must meet in order to be worthy of inclusion on my very strict list. In the case of Alba Botanica, they are not a totally vegan company as they use bee products including beeswax and honey.
We need a UK list too. It should include Boots No7, Soap and Glory, the Natural Collection, CYO, Obsession to name a few. Is there such a list?
Urtekram? They have the Leaping Bunny logo on their products.
Is L’Oreal Paris shampoo tested on animals??
L’Oreal DOES test on animals *where required by law* and they currently sell their products in mainland China.
Here is a detailed explanation of why L’Oreal is not cruelty-free or vegan.
Here is a detailed explanation of why selling in mainland China is bad for animals.
Please, could you tell me about a reliable list to follow in Spain? I’m asking it because there’s no company that I can recognize in this list you’re offering here that I know in this country. Thank you very much!
What about oriflame and Kiko not in the list
Superdrug? Primark? Co-op? Elf? Marks and Spencer? Aldi? All these display the Leaping Bunny symbol.
Please read the list of requirements for inclusion on this list (located at the top of the page). The brands you listed are not vegan and thus, cannot be included on this list.
Can you please send me a hard copy of your list? I have no way to print this. Thsnk you.
Unfortunately, that’s not a service Vegan Rabbit offers. You’re more than welcome to pull up the list on your phone and take it shopping with you that way. You can also print things at the library.
— VR
Thanks a Million 👍🙏😊
My pleasure! 🙂
And what about ACURE? It has the rabbit label…. Can’t find anything from white list in Cyprus….
ACURE was just added to my “good” list! They used to use beeswax in some of their products but have recently gone 100% vegan 🙂
This is why shopping cruelty-free and putting pressure on brands to be 100% vegan is so important!
You can now purchase from ACURE with confidence.
Love the idea. But have never heard of any of these companies. So I am expected to go online give card details and use unknown product?
Truely support no animal testing, but these companies need to do a bit more to promote themselves
Seriously?
Astonish is one of the most well-known home cleaning brands in the UK.
Crystal deodorant can be found in the personal hygiene section of practically every health-food store.
Biokleen is one of the most well-known natural home cleaning brands.
Eco-Tools is one of the most well-known vegan make-up brush brands and was started by Alicia Silverstone — you can even find it at chains like Target.
Force of Nature advertises all the time on social media, as does Thrive Causemetics.
You can find Herbivore Botanicals at Sephora stores (though I recommend buying from Herbivore Botanicals directly because Sephora is owned by LVMH — a company that tests on animals).
A lot of the companies on this list are relatively small, but that doesn’t mean that they’re any less-reliable or trustworthy. It just means they probably don’t have as large of a budget for advertising as the more well-known brands. Conversely, just because a company promotes themselves a lot doesn’t mean they’re any more trustworthy than a company that doesn’t. Different companies have different marketing strategies and budgets. Clearly advertising isn’t everything, since the well-known brands I listed above didn’t even register on your radar.
Unfortunately, most of the big brands found in stores and advertisements test on animals, so if you want to avoid giving those brands your money, you’re probably going to have to step a little outside of your comfort zone and try something new for a change.
PLEASE, A FREE CRUELTY LIST FOR EUROPEAN PRODUCTS?
COSMETICS, BODY CARE, DRESSING AND SHOES, EXC.
THANKS.
Yes I’d really appreciate this too. Thankyou
Hi, can I know when would you be uploading vegan and cruelty free brands for clothing, handbags & accessories, an home supplies?
Hey,
Good Dye Young is vegan and cruelty-free, I think you could add it to the list.
They look good, but will need to be certified by the Leaping Bunny program to be worthy of making it onto the Vegan Rabbit list. To find out why this is so important, click here.
Is there any way to sort this list (or do you know of another list that can be sorted) by industry/product? For example “beauty products” or “clothing”? Having the names alphabetically is great if you want to check the status of a particular company, but if you are searching for where to shop for an item, you’d need to know the company name in advance. I don’t have a clue what most of these are.
I have lists separating companies, which can be accessed via the menu, where you can find companies by category (such as haircare) or by product (such as dry shampoo).
Shouldn’t Faith in Nature be on this list? I’m really hoping they’ve been missed out by accident because I’ve spent a lot of money on their products over the last few years!
What about BKIND and Pacifica Beauty? They advertise as vegan and cruelty-free.
Hi, I’m curious about 2 things.
Could you tell us about Oxy/Oxyclean? I’ve read so many things about that. And how it’s not cf&v but yet some companies use it in their products that say they are cf&v and their parent company is as well. So I’m curious to know about that. Not everything we read on the net is true. So since you guys have done your research, I thought I’d ask you about it. Also, I don’t like them, but dryer balls made of wool. Now, it’s ok for a sheep to get their wool cut but in how it’s done, IDK. Many sheep get treated so bad in getting that done. I just rather steer clear of it all together. There are some companies that use wool dryer balls. Since we don’t know how the lamb are treated, should we really support them and say they’re 100% cf&v? Could you help and clear all of this up? Thanks!
Is there an adequate laundry product on the Canadian market? I’m wanting to stop using Tide.